Go-To-Market Strategy

Crafting and implementing International Route-to-Market Strategies: Empowering technology-driven companies to expand their global presence with with a tailor made go-to-market strategy which will deliver growth.

Publications

All the knowledge I have gained related to Go-to-Market strategies for Start-Ups and Scale-Ups has been consolidated into two series of books. The first series focuses highly on Scale-Ups and adopts a practical, executable business approach. The second series builds on the first but is tailored for business students.

• Global Expansion Go-to-Market Strategies for Scale-Ups
• Global Go-to-Market Strategies for Business Students

Additional Services

In addition to the two main offerings, the following short-term services are provided too:

• Revitalising Product Portfolios
• Market research.
• Competitive Intelligence.
• Analyst Relationship.
• Due Diligence.
• Post-merger integration.
• Organizational Change.

• New Sales Partner effectiveness23 January 2025
  It is almost impossible to generate revenue on day one with a new sales partner. If this happens, it is likely to be a fortunate coincidence. The portfolio knowledge embedded within the vendor’s organization needs to be effectively communicated to… Read more: New Sales Partner effectiveness
• Quarterly Business Review16 January 2025
  The Quarterly Business Review (QBR) is one of the most effective tools for managing business relationships, particularly between a vendor and a channel partner. To be truly effective, a QBR should be mutually beneficial, and taking these quarterly reviews seriously… Read more: Quarterly Business Review
• Global Presence – $500k rule-of-thumb9 January 2025
  A common question when building presence abroad is the number of employees needed at the start. Based on the available literature, there is no definitive calculation, providing the number of employees required when establishing such a presence in a new… Read more: Global Presence – $500k rule-of-thumb