Partner in Sustainable Growth!

Specialised in driving sustainable growth for innovative technology

start- and scale-ups.

Sustainable growth in a harsh envirnoment — Source: Todd Trapani

My passion is to bring technology driven organizations to the next level

Adopting a long-term perspective in decision-making processes to ensure that actions taken today do not adversely affect future growth.

Go-To-Market Strategy

Crafting and implementing International Route-to-Market Strategies: Empowering technology-driven companies to expand their global presence with with a tailor made go-to-market strategy which will deliver growth.

Publications

All the knowledge I have gained related to Go-to-Market strategies for Start-Ups and Scale-Ups has been consolidated into two series of books. The first series focuses highly on Scale-Ups and adopts a practical, executable business approach. The second series builds on the first but is tailored for business students.

Global Expansion Go-to-Market Strategies for Scale-Ups
Global Go-to-Market Strategies for Business Students

Additional Services

In addition to the two main offerings, the following short-term services are provided too:

The latest blogs on sustainable growth

Quarterly Business Review16 January 2025
class=”has-system-sans-serif-font-family” style=”line-height:1.5″>The Quarterly Business Review (QBR) is one of the most effective tools for managing business relationships, particularly between a vendor and a channel partner. To be truly effective, a QBR should be mutually beneficial, and taking these quarterly reviews… Read more: Quarterly Business Review
Global Presence – $500k rule-of-thumb9 January 2025
class=”has-system-serif-font-family” style=”line-height:1.5″>A common question when building presence abroad is the number of employees needed at the start. Based on the available literature, there is no definitive calculation, providing the number of employees required when establishing such a presence in a… Read more: Global Presence – $500k rule-of-thumb
Sales Efficiency – Opportunity Cost7 November 2024
style=”line-height:1.5″>The recent blogs on Sales Efficiency have examined various non-revenue generating (NRG) activities—time spent that, while necessary for organizational operations, does not directly benefit sales. Have you ever considered what these non-revenue generating activities cost the organization? Since most organizations… Read more: Sales Efficiency – Opportunity Cost

Emerging Technologies

By advancing “emerging” technologies, you can unlock new possibilities that drive progress across various domains, ensuring sustainable development, economic prosperity, and improved quality.