Global Expansion Route-to-Market Options for Scale-Ups

Price: $ 5.99 (excl. VAT) or related local currency

ISBN: 9781839787447

Deliverable: ePUB | eBook

This ebook, titled “Global Expansion Route-to-Market Options for Scale-Ups“, is the second in a series of four. Establishing the most suitable sales structure heavily depends on the target countries and the specific customer segments. Having multiple Route-to-Market structures—such as two or three—in the early stages of business expansion often proves to be counterproductive

For Scale-Ups, in particular, with limited budgets, taking the wrong approach in global expansion efforts can be far more costly than anticipated. Missteps not only result in financial losses but can also leave lasting scars and foster negative sentiments toward future expansion efforts.

With the limited time available to Scale-Up management teams and their investors in mind, this book—and the entire series—is based on real-life, practical knowledge. It encourages stakeholders to invest a little more time and resources upfront to ensure that both the company and its leadership are better prepared for the journey of becoming a global player.

By 2025, the Global Expansion series aims to complete and will prioritize additional key topics such as Feasibility Framework, Remote Presence, and Remote Visibility—all specifically tailored to the needs of technology-driven Scale-Ups.