Publications

Global Expansion Go-to-Market Strategies

This series, titled Global Expansion Go-to-Market Strategies for Scale-Ups, comprises four distinct eBooks and one comprehensive volume. Together, these resources provide structured guidance across four essential steps. These steps are designed to be followed sequentially, from the initial feasibility study, through choosing the appropriate Route-to-Market, considering local resources, up to establishing an efficient visibility strategy in new regions.

This series specifically targets Scale-Ups. For companies with limited budgets, taking a misaligned approach to global expansion can be more costly than anticipated. Such missteps can lead not only to financial losses but also to lasting scars and foster negative sentiments toward future expansion efforts.

Recognizing the time constraints faced by Scale-Up management teams and their investors, this book draws from real-life, practical experience. It encourages stakeholders to invest the necessary time and resources up front so that both the company and its leadership are fully prepared for the journey to becoming a global player.

The four individual eBooks offer an opportunity to share specific, relevant insights with team members without requiring distribution of the entire comprehensive book.