Global Expansion Feasibility Framework for Scale-Ups

Price: $ 5.99 (excl. VAT) or related local currency

ISBN: 9781839787430

Deliverable: ePUB | eBook

This eBook, titled “Global Expansion Feasibility Framework for Scale-Ups”, is the first in a series of four. It is the essential first step in developing a successful global expansion strategy.

The feasibility framework, CPA-CAGE-PMA, is organized into three distinct layers, each to be followed in the proper sequence to maximize results. To demonstrate its effectiveness, the book includes three unique case studies that provide real-world context and application.

For Scale-Ups, in particular, with limited budgets, taking the wrong approach in global expansion efforts can be far more costly than anticipated. Missteps not only result in financial losses but can also leave lasting scars and foster negative sentiments toward future expansion efforts.

With the limited time available to Scale-Up management teams and their investors in mind, this book—and the entire series—is based on real-life, practical knowledge. It encourages stakeholders to invest a little more time and resources upfront to ensure that both the company and its leadership are better prepared for the journey of becoming a global player.

By 2025, the Global Expansion series aims to complete and will prioritize additional key topics such as Route-to-Market options, Remote Presence, and Remote Visibility—all specifically tailored to the needs of technology-driven Scale-Ups.