Category: Blog
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Global Expansion – Navigating Cultural Differences
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Most of us are well aware of the differences between regions, states, countries, and continents. These cultural variations extend beyond language and encompass diverse behavioural aspects of the society. On a personal level, we are often quite conscious of these distinctions, with travel bringing a blend of excitement and apprehension. However, in business, it’s surprising…
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Global Expansion – the concept of CAGE
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As mentioned in last week’s blog, the concept of CPA-CAGE-PMA will be introduced and explained. The way the letters are connected suggests a clear three-stage process. While stages 1 and 3 are commonly used when entering a new market, the middle stage, CAGE, provides the most value in determining market accessibility. This stage is often…
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Global Expansion – How?
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Growing companies, particularly start-ups and scale-ups, often consider how they can expand their business to maintain their growth momentum. Before addressing the question of “how,” it’s essential to first explore the “why” behind global expansion. There are several compelling reasons to develop a Go-to-Market strategy beyond your current market: and many more…. In essence, there…