Education

Global Go-to-Market Strategies for Business Students

Welcome to the website providing detailed information about the available study materials.

By clicking on one of the buttons, you will be directed straight to the specific portal where the related assignments are accessible. However, it is highly recommended to review the relevant text sections below for additional guidance and context before proceeding.

Wishing you great success, and always remember: Enjoy the journey!

Education
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Education Information

There will be at least four assignments available to choose from. These education assignments are designed to be versatile, allowing students to work through the entire sequence of modules or focus specifically on Module A if desired.

For those starting with a later module or concentrating on a specific module, please pay attention to the advisory text. Corresponding guidance button provided on the portal. These will ensure clarity and alignment with the intended use of the assignments. If the portal is unavailable and access has been tested multiple times within a 12-hour period. Therefore, please reach out to postmaster@jbtd.nl to bring the issue to attention

Portal & Credential Requirements

To access one of the assignments via the portal, students will be required to provide a small set of credentials. This process ensures transparency with the educational institution and helps monitor the utilization of the assignments.

The requested credentials are:

  • Full name
  • Education Institution
  • Email address
  • Free Text Field: for sharing any thoughts, ideas, or concerns

All personal data will be managed in accordance with the Privacy Policy of the publisher, JB Telecom & Data. Which complies with the EU GDPR regulations to ensure data protection and privacy

Education
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Disclaimer

Disclaimer on used assignments

The assignments were created without reference to any specific company. These assignments are designed to mirror a particular market and reflect an average vendor or manufacturer operating within that market.

Any close resemblance to existing companies is purely coincidental and unintentional. If any assignment seems to closely resemble an actual company or situation, please inform the publisher. So that the assignment can be reviewed, adapted, or removed as necessary.

For such inquiries or concerns, please contact the publisher at postmaster@jbtd.nl

Format of answering

There is no pre-developed or mandatory format for any of the assignments. This applies both to tools such as a potential spreadsheet for conducting the CPA-CAGE-PMA feasibility study and to how the final outcomes are presented.

The approach to completing the assignments is intentionally left open-ended. This to encourage creativity among students or to align with the specific guidelines provided by the educational institution.

It is also acknowledged that today’s (and future) students may exceed the author’s expectations by utilizing innovative tools and techniques. Prescribing a predefined format could, therefore, hinder flexibility and productivity. Working against the preferred methods of the students.

For any guidance or clarification, please consult the educational institute or the assignment guidelines.

Education
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Refreshment

Refreshment rate

As previously mentioned, the minimum number of assignments will be four. Each year, the collection will grow by at least two new assignments, ensuring a diverse range of options.

However, if the outcome of a particular assignment becomes publicly available or if it is observed that an assignment is being overused. It will gradually be phased out to maintain the integrity and freshness of the curriculum.

Education: Team versus individual

The completion of assignments may vary depending on the weight of the related course and can be undertaken individually or as a team. It’s important to remember that these assignments are challenging, and adjustments to the expected outcomes may be necessary when done individually. Conversely, when the assignment is approached as a team or project-driven activity, a more in-depth and comprehensive result is expected.

Students who already intend to work—or are currently working—in this field are encouraged to take on the assignment independently. As it will provide valuable, hands-on insights and experience.

Ultimately, the method of completing the assignment—whether using the suggested guidelines or adapting it to align with course-specific objectives—remains at the discretion of the educational institution. The role of the author is to provide guidance and potential directions, leaving the final decisions regarding the approach to the institution and students..

Education
Image by Gerd Altmann from Pixabay
Education
Image by Tung Lam from Pixabay

Working Professionals

Individuals or teams participating in postgraduate courses, whether as part of continuous education or an executive program, are encouraged to use their own company or employer as the basis for assignments. This approach allows the learning outcomes to be directly reflected in current business activities or serve as a foundation for future strategic planning.

Familiarity with the company’s portfolio and market dynamics adds depth to the Go-to-Market strategy, making the results more aligned with real-world scenarios. However, participants should exercise caution if competitors are also enrolled in the course or if the assignment outcomes are shared within the educational institute. It is advisable to establish a mutual agreement to ensure that sensitive information remains confidential and is not disclosed to a broader audience.

Involvement in Education

Creating assignments is both an enjoyable and creatively challenging process. The author eagerly anticipates receiving well-crafted new assignments from those who have engaged with the book and applied its models. Approved assignments that are made available for download will include proper acknowledgment of the contributors by name, as a gesture of gratitude.

Submissions can be sent to student@jbtd.nl