Global Expansion Remote Visibility for Scale-Ups

Price: $ 5.99 (excl. VAT) or related local currency

ISBN: 9781839787737

Deliverable: ePUB | eBook | Adobe ePub

This book, Global Expansion Remote Visibility for Scale-Ups, is the fourth and final installment in this series. After deciding on which regions to enter, how to sell, and what resources to use, it’s time to establish visibility. Multiple approaches, all aimed at generating leads, can capture the interest of potential customers. To demonstrate its effectiveness, the book includes three unique case studies that provide real-world context and application.

For Scale-Ups, in particular, with limited budgets, taking the wrong approach in global expansion efforts can be far more costly than anticipated. Missteps not only result in financial losses but can also leave lasting scars and foster negative sentiments toward future expansion efforts.

With the limited time available to Scale-Up management teams and their investors in mind, this book—and the entire series—is based on real-life, practical knowledge. It encourages stakeholders to invest a little more time and resources upfront to ensure that both the company and its leadership are better prepared for the journey of becoming a global player.

In 2025, the Global Expansion series has been completed—offering a comprehensive guide for technology-driven scale-ups.

The series covers essential topics such as Feasibility Studies, Route-to-Market options, Remote Presence, and Remote Visibility—each tailored to the unique needs of growing tech companies.

Available as individual eBooks and also combined into a single, printed edition for those who prefer the full collection in one volume.