Price: $ 5.99 (excl. VAT) or related local currency
ISBN: 9781839787447
Deliverable: ePUB | eBook | Adobe ePub
This ebook, titled “Global Expansion Route-to-Market Options for Scale-Ups“, is the second in a series of four. Establishing the most suitable sales structure heavily depends on the target countries and the specific customer segments. Having multiple Route-to-Market structures—such as two or three—in the early stages of business expansion often proves to be counterproductive
For Scale-Ups, in particular, with limited budgets, taking the wrong approach in global expansion efforts can be far more costly than anticipated. Missteps not only result in financial losses but can also leave lasting scars and foster negative sentiments toward future expansion efforts.
With the limited time available to Scale-Up management teams and their investors in mind, this book—and the entire series—is based on real-life, practical knowledge. It encourages stakeholders to invest a little more time and resources upfront to ensure that both the company and its leadership are better prepared for the journey of becoming a global player.
In 2025, the Global Expansion series has been completed—offering a comprehensive guide for technology-driven scale-ups.
The series covers essential topics such as Feasibility Studies, Route-to-Market options, Remote Presence, and Remote Visibility—each tailored to the unique needs of growing tech companies.
Available as individual eBooks and also combined into a single, printed edition for those who prefer the full collection in one volume.
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